Despite recent consolidations, the retail industry is fragmented. To become distinctive, companies need to figure out how to grow, sharpen their brand image, and at the same time improve their return on investment.

Winning in a value-driven World

Tekla back, Kelly Haveron, Laxman Narasimhan, Stacy Rauch, Kevin Sneader. The grocery industry has continued it's rapid shift to value, and to date, responses from traditional retailers have not succeeded in stemming the shift. Conventional, Piecemeal strategies are not enough. Retailers who want to survive - and win - must embrace an integrated, four-part program that creates and delivers 'Total value Advantage.'